Professional, mobile-first websites for UK roofing businesses that need to look credible, show their work and turn local searches into enquiries.
Built around your services, service areas, reviews and quote journey.
Roofing is rarely an impulse purchase. Customers want to know they are dealing with a legitimate, experienced business before they make contact. A weak or outdated website can make a good roofer look less trustworthy than a competitor.
Customers want to see completed roofs, repairs and before-and-after examples.
Make it obvious whether you handle repairs, flat roofing, pitched roofing, chimneys, leadwork, guttering or full replacements.
Customers should immediately know whether you cover their town or area.
Strong reviews, accreditations and project evidence reduce uncertainty.
Many customers search from their phone while dealing with an urgent problem.
Make calling or requesting a quote quick and obvious.
Dedicated pages or sections for the actual services offered - such as roof repairs, pitched roofing, flat roofing, EPDM, GRP, leadwork, chimney repairs, guttering and new roofs. Not every roofer provides all of these; the site reflects what you actually do.
Clear local coverage and area-specific content so customers know whether you work where they are.
Real completed work, galleries and before-and-after proof that demonstrates the quality of your roofing.
Prominent customer feedback and trust signals that help visitors decide to make contact.
Space for memberships, guarantees, certifications and manufacturer approvals where relevant.
Clear call buttons and quote forms that make it easy to start a conversation.
Roofing customers often fall into different levels of urgency. A good website makes the right next step obvious for each of them.
Prominent phone contact for customers dealing with leaks or immediate problems.
Clear enquiry journey for larger jobs such as roof replacements or flat roof projects.
Simple forms asking only for the information needed to start the conversation.
Large, obvious contact options for customers searching on a phone.
A roofing website should support the rest of the business's local search presence - working alongside your Google Business Profile, local SEO, service-area pages, reviews, citations and useful roofing content.
Claim and optimise your profile so you show up in local search and Maps.
Citations, on-page SEO and structured data that help local customers find you.
Useful area pages that build visibility across everywhere you work.
Content that answers the questions your customers are already searching for.
Business information, services, logo, areas covered and available project photos.
WebDone structures the website around your roofing services and the way local customers search.
Check the draft and tell us what you want changed.
WebDone handles launch, hosting and ongoing support.
These are examples of WebDone's broader website and digital growth work - not roofing-specific case studies. They show the kind of structured, results-led approach we bring to every build.
A full digital audit and foundation rebuild across six revenue streams, followed by a Google Ads campaign that drove 271 inbound touchpoints in its first month.
£250k turnover increase · year 1
Read case studyPositioning, a conversion-led website and authority-building work that landed a marque preferred-supplier status.
8mo zero to Porsche preferred supplier
Read case studyA full digital rebuild - website, SEO, Google Ads and local presence - that turned a redirected Twickenham barbershop into a £150k year-one brand with an academy and product range to follow.
£150k revenue · year 1
Read case studyEligible roofing businesses can use WebDone's free website offer. The website build is £0 upfront, with ongoing hosting, maintenance and support paid monthly.