Restore Roofing
Roofing · Website build
LEISURE & HOSPITALITY · GREATER LONDON, UKWAITING LIST
WAITING LIST
FULL.
How a golf club with six underperforming revenue streams went from scattered and invisible to fully booked. Three years of structured digital work, and one month of paid search.
£250kTurnover increase · year 1
£75kNet profit added · year 1
227Inbound calls · month 1 of ads
44Form submissions · month 1 of ads
01 - THE BRIEFSIX STREAMS.
SIX STREAMS.
ONE PROBLEM.
Malden Golf Club had multiple income lines and none of them were performing to potential. The brief was not to fix a website. It was to make the whole operation findable, credible, and converting across six distinct revenue streams.
01
Fill the membership waiting list through inbound enquiries
02
Attract more golf societies to the club
03
Promote and grow corporate golf day bookings
04
Increase green fee revenue and walk-in bookings
05
Grow junior membership numbers
06
Drive sign-ups to the Women's Academy programme
02 - THE WORKFOUNDATION FIRST.
FOUNDATION FIRST.
THEN GROWTH.
Paid search without infrastructure is money thrown at a leaking bucket. We fixed the bucket first.
PHASE ONE
Audit & Foundation
Full digital audit across all touchpoints. Connected fragmented accounts, eliminated inconsistencies, and built a coherent presence across directories, maps, and profiles. No ad spend yet - just making the club findable and credible.
PHASE TWO
Landing Page & Ads
Built a high-converting landing page engineered for a single action: enquiry. Constructed a Google Ads campaign to drive qualified local traffic directly to it. No dilution, no distraction.
PHASE THREE
Live & Converting
Campaign went live in Year 3. Within 30 days: 227 inbound calls, 44 form submissions, membership waiting list filled, Women's Academy filled, green fees and bookings increased significantly.
03 - THE NUMBERSRESULTS THAT
RESULTS THAT
SPEAK PLAINLY.
Year 1 established proof of concept. Year 3 broke records. Here is what the data looks like.
£250k
Turnover increase
Achieved in Year 1, before the Google Ads campaign launched - proof that the foundation work alone moved the needle.
£75k
Net profit added
Added in Year 1 alone, before the ad campaign went live.
227
Inbound calls
Generated in Month 1 of the Year 3 Google Ads campaign - qualified local traffic driven to a single landing page.
44
Form submissions
Generated in Month 1 of ads. Combined with calls, 271 total inbound touchpoints in one month. Campaign still running.
Project image / supporting evidence asset
MONTH 1 INBOUND ACTIVITY - ADS LIVE
271 Touchpoints. One Month.
Year 1 established proof of concept with a £250k turnover increase and £75k net profit added before any ad spend. Year 2 reflected a management transition - activity stabilised rather than grew, a client-side factor rather than a campaign failure. Year 3 broke records: the Google Ads campaign went live and generated 227 inbound calls and 44 form submissions in its first month - 271 total touchpoints, with the membership waiting list filled, the Women's Academy fully subscribed, and green fees and bookings significantly up. The campaign was still running at the time of this case study.
Year 2 reflects a management transition. Not a campaign failure. A client-side factor.
WHAT THE WORK DELIVEREDSIX STREAMS,
SIX STREAMS,
ALL MOVING.
The structured foundation work, followed by a focused paid-search campaign, moved every revenue stream the brief set out to address.
MEMBERSHIP
Waiting list now full
For the first time, the membership waiting list filled through inbound enquiries rather than outbound effort.
WOMEN'S ACADEMY
Fully subscribed
No remaining capacity. The Academy programme reached full enrolment off the back of the rebuilt presence and ads.
GREEN FEES
Bookings significantly up
Significant uplift across both walk-in and pre-booked play during the first month of the live campaign.
PROFIT
£75,000 net profit added
In Year 1 alone, before the ad campaign launched - the foundation work delivered measurable profit, not just turnover.
Next step
