Restore Roofing
Roofing · Website build
BARBERSHOP · TWICKENHAMA BARBERSHOP
A BARBERSHOP
BECOMES A BRAND.
A Twickenham barbershop ticking over under previous ownership. Redirected digitally, repositioned locally, and turned into a business generating £150,000 in year one. Then came the academy. Then came the products.
£150kRevenue · year 1
Yr 1Results achieved in first year
2New revenue streams unlocked
FullDigital service from day one
01 - THE BRIEFNOT INVISIBLE.
NOT INVISIBLE.
MISDIRECTED.
When Jimmy Marum took over the shop, it was not starting from zero. There was an existing presence online - but it was pointing in the wrong direction. The previous owners had never built a digital strategy around growth. The brief was to strip that back, rebuild with intent, and position Jimmy Marum's as the barbershop of choice in Twickenham.
01
Rebuild the digital presence to reflect the new ownership and direction
02
Dominate local search for barbershop services in Twickenham
03
Drive consistent inbound bookings through paid and organic channels
04
Build a brand platform capable of supporting future growth
02 - THE WORKREBUILT TO
REBUILT TO
PERFORM.
The existing presence was not an asset. It was a liability. We started with a full audit and rebuilt everything with a single purpose: make Jimmy Marum's the most findable, most credible barbershop in the area.
FOUNDATION
Website Rebuild
Replaced the existing site with a new build designed to convert. Clear services, clear pricing, clear call to action. Built to rank and built to book.
VISIBILITY
SEO and Local Presence
Rebuilt the Google Business Profile from scratch, eliminated legacy inconsistencies, and built citations across directories relevant to local search.
GROWTH
Paid Ads and Ongoing Optimisation
Launched Google Ads targeting local intent searches. Continuously optimised across all channels as bookings grew and the business expanded.
03 - YEAR ONE RESULTSTHE NUMBERS
THE NUMBERS
TELL IT.
A full-service digital engagement from day one delivered measurable results within the first year of trading under new ownership.
£150k
Year One Revenue
Generated in the first full year under new ownership with a rebuilt digital strategy in place.
2
New Revenue Streams
A barbering academy and own product range both launched on the back of year one success.
Full
Digital Service
Website, SEO, Google Ads and directories all managed and optimised from day one of the engagement.
Yr 1
Speed of Return
All results achieved within the first year, setting the platform for further expansion in year two.
Project image / supporting evidence asset
04 - THE BIGGER PICTURE
WHAT SUCCESS UNLOCKS.
Revenue is one measure. But the real indicator of a business gaining momentum is what it does next. Jimmy Marum's year one results did not just pay the bills - they funded expansion. A full digital rebuild was complete from day one, local search dominance followed across Twickenham, £150,000 in revenue was achieved within the first year, and that growth was reinvested into an academy and a product range.
Results achieved within the first year of a full-service digital engagement.
05 - WHAT CAME NEXTBEYOND THE
BEYOND THE
BARBERSHOP.
A business that grows fast enough creates options. Jimmy Marum's year one performance opened two new directions that a barbershop with a weak digital foundation would never have reached.
WHAT SUCCESS UNLOCKED
Barbering Academy
Launched off the back of year one success. Jimmy Marum's reputation and reach, built through digital, created the credibility to train the next generation of barbers.
WHAT SUCCESS UNLOCKED
Own Product Range
A barbershop with a brand strong enough to carry its own products. The digital foundation built in year one made the platform for product sales possible.
Next step
