Google Ads
Set Up Properly.
A Google Ads account built on solid foundations - clear campaign structure, the right keywords, proper tracking and launch checks. Set up to perform from day one.
What You Get.
Campaign structure
A clean, logical account structure that is easy to manage and optimise over time.
Keyword research and ad copy
Keywords chosen for intent, with ad copy written to match what your customers search for.
Conversion tracking
Tracking configured so you can see which clicks actually turn into enquiries.
Location targeting and negatives
Targeting set to your service area, with negative keywords to cut wasted spend.
A Clear, Proven Process.
Understand
We start by understanding your business, your goals and what success actually looks like.
Plan
We agree the scope, priorities and timeline before any work begins - no surprises.
Build
We do the work to a clear standard, with regular communication throughout.
Support
We stay involved, report on progress and keep improving what we built.
Why It Matters.
A poorly structured Google Ads account wastes budget fast. The wrong keywords, weak tracking and no negatives mean you pay for clicks that were never going to convert.
A proper setup means every pound of media spend has a better chance of returning an enquiry. It also gives you the data you need to decide what to scale and what to cut.