Does the setup fee include media spend?

No. Media spend (the cost Google charges per click) is separate and paid directly to Google. Setup covers the build, structure and launch of your account.

Is ongoing management included?

Setup is a one-off. Ongoing management is a separate service unless it is included in an agreed proposal or plan.

Do you guarantee a return on ad spend?

No. We set the account up properly and track conversions, but ad performance depends on many factors we cannot control.

Can you set up tracking if I already run ads?

Yes. We can audit an existing account, fix tracking and restructure campaigns that have grown messy.

Our services

Google Ads
Set Up Properly.

A Google Ads account built on solid foundations - clear campaign structure, the right keywords, proper tracking and launch checks. Set up to perform from day one.

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What you get

What You Get.

Campaign structure

A clean, logical account structure that is easy to manage and optimise over time.

Keyword research and ad copy

Keywords chosen for intent, with ad copy written to match what your customers search for.

Conversion tracking

Tracking configured so you can see which clicks actually turn into enquiries.

Location targeting and negatives

Targeting set to your service area, with negative keywords to cut wasted spend.

How it works

A Clear, Proven Process.

Understand

We start by understanding your business, your goals and what success actually looks like.

Plan

We agree the scope, priorities and timeline before any work begins - no surprises.

Build

We do the work to a clear standard, with regular communication throughout.

Support

We stay involved, report on progress and keep improving what we built.

Why it matters

Why It Matters.

A poorly structured Google Ads account wastes budget fast. The wrong keywords, weak tracking and no negatives mean you pay for clicks that were never going to convert.

A proper setup means every pound of media spend has a better chance of returning an enquiry. It also gives you the data you need to decide what to scale and what to cut.

Common questions