A trusted Surrey telecoms business running entirely on referrals. No paid ads. No Google presence worth speaking of. Five months of GBP optimisation, local SEO, and blog content later, new clients are finding them on Google - and through ChatGPT, Claude, and Gemini.
Netcom Solutions had been providing broadband, WiFi, VoIP, mobile, and energy services from Cobham for years. Their clients stayed - some for a decade or more. But almost all new business came through word of mouth and existing referrals. Online, they were effectively invisible. The brief was to change that without disrupting what was already working.
01
Establish a credible, optimised Google Business Profile presence from scratch
02
Build local citations and listings to support organic ranking across Surrey
03
Create blog content that demonstrates expertise and supports local search visibility
04
Generate a consistent flow of inbound digital enquiries without relying on referrals
02 / THE APPROACH
Organic Only. No Ads.
Every result in this case study was achieved through organic activity alone. No paid search, no social ads. Just a properly built local presence, consistent content, and the infrastructure to be found by people who are actively looking.
FOUNDATION
GBP Optimisation
Full Google Business Profile build and optimisation. Categories, services, attributes, images, and ongoing management to maximise local visibility across Cobham and the wider Surrey area.
VISIBILITY
Local SEO and Listings
Local citation building, directory listings, and NAP consistency across major platforms, creating the foundation Google needs to recognise a credible local business.
AUTHORITY
Blog Content
Targeted blog posts supporting local search rankings, demonstrating expertise, and answering the questions Netcom's ideal clients are already searching for.
03 / THE RESULTS
Before and After WebDone.
Netcom went from roughly 2-3 inbound digital enquiries per month to 5-8 through the website alone, with further enquiries coming directly through Google Maps.
2-3
Digital enquiries before
Approximate monthly digital enquiries before WebDone, with most new business coming through referrals and word of mouth.
5-8
Digital enquiries now
Monthly enquiries now generated through the website alone, with additional enquiries arriving through Google Maps.
32
Direct calls from GBP
Calls made directly from Netcom's Google Business Profile over five months of organic optimisation.
72
Website clicks from GBP
Qualified website visits from people actively searching for telecoms services in the local area.
Project image / supporting evidence asset
GBP PERFORMANCE / FEB-JUN 2026
282 Interactions. Zero Ad Spend.
Google Business Profile performance shows consistent organic activity across calls, website visits, and other high-intent interactions, without any paid advertising contributing to the results.
Source: Google Business Profile insights
FURTHER OUTCOME / WHAT CAME NEXT
Impressed Enough To Go Further.
The initial organic results gave Netcom the confidence to expand the relationship and invest further in its digital growth.
“We've been really impressed with the level of service we have received generally, and we can see how certain SEO tweaks have created the steady increase of new leads and traffic we are seeing. The website is also due a reskin and to look more modern, innovative and less clunky so the timing worked well. So far in the journey we've been really pleased with how it's all shaping up and look forward to expanding further by introducing Google Ads to our online presence with the help of WebDone.”
V, NETCOM SOLUTIONSCOBHAM, SURREY
WEBSITE
Full bespoke website commissioned
Netcom committed to a modern, conversion-focused website build with WebDone after seeing the results of the initial organic work.
GROWTH
Growth tier package committed
The ongoing engagement expanded to include the £399 per month Growth tier, with Google Ads planned for the next phase.
AI VISIBILITY
Found through AI search
New customers are finding Netcom through ChatGPT, Claude, and Gemini without additional AI-specific activity.
PIPELINE
Referral reliance reduced
A consistent digital enquiry pipeline now operates alongside Netcom's established word-of-mouth channel.
